“Do you feel like your spiritual life is a part of your social media life?” This is the question Thred (thred.org) asks, and in the internet-driven world we live in, it’s an important one for Christians. Research indicates that nearly 5 billion people use social media worldwide, with the average person spending a whopping 2.5 hours each day drinking from that well.
That’s a lot of communication going on!
Thred understands that connecting with people can be complicated, and sharing matters of faith online can be even more daunting. “Thred’s number-one downloaded content piece is the helpful guide, Engaging in Spiritual Conversations: How to Overcome the Obstacles to Sharing Your Faith,” says Rachel Tichich, manager of digital strategy and development for LHM. “It embodies a core piece of Thred’s philosophy, and that is simply this: your story matters.”
But telling that story can be a challenge.
To address this, at the beginning of 2025 Thred launched two FREE resources. “The first was The Search for Self. It reminds users that as Christ-followers we identify as children of God, which in this image-oriented world we live in is not always easy to remember,” Tichich says. “The other piece is Not My Job. This resource encourages people to see their place in the Gospel narrative and inspires them to talk about what God has done and is doing in their lives.”
Thred’s current push is to create an email series to its 21,000-plus followers that gives people tangible tips and easy-to-use writing prompts for sharing their faith on social media or through text message or email. “Through the distribution of these resources, Thred is seeing an increase in followers on Instagram and Facebook as well, where it also continues to publish content throughout the week,” says Tichich.
All this resource development requires a lot of writing. To do this, Thred employs the skilled pens of several creative individuals who produce content for Thred’s courses, email series, Influencer sermon kit, and blogs, which come in six distinct flavors: Calling & Purpose, Culture & Faith, Digital Evangelism, Spiritual Discipline, Spiritual Identity, and From the Thred Desk.
“We’re attempting to communicate with our audience in a way that feels familiar, warm, and accessible,” says Andréa Vasilo, LHM’s content writer. This is Thred’s mission from start to finish: helping people find their digital voice to share their faith and take the story of Jesus to the ends of the world.