By directing Choice Dollars through the Thrivent Choice program, eligible Thrivent clients with membership can influence where Thrivent distributes some of its outreach funding each year. Since the program's inception in 2010, Thrivent has provided more than $585 million in charitable outreach funds through Thrivent Choice to help support the initiatives of churches, educational institutions, and other nonprofit organizations.
This program has made a measurable difference on Lutheran Hour Ministries' ability to share the Gospel with people around the world. The program has been a tremendous blessing for LHM, generating nearly $1.75 million in support of our mission of Bringing Christ to the Nations—and the Nations to the Church.
If you still have Choice Dollars available from 2024, the deadline to designate those funds is March 31, 2025. Please consider sharing those blessings to take part in God's mission to proclaim the Gospel of Jesus Christ worldwide through LHM. Thank you for sharing Christ's love through Thrivent Choice!
Supporting LHM through Thrivent Choice is easy. Go to thrivent.com/thriventchoice and search under "Lutheran Hour Ministries" or "LHM". Or call Thrivent at 1-800-847-4836. Eligibility in the program is based on insurance premiums and contract values. You can find a complete list of eligibility requirements on the Thrivent Choice web page.
Please remember that you must go through the gift direction process every time you receive notification that Choice Dollars are available. Recurring direction of Choice Dollars to organizations is no longer offered by Thrivent.