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With Thrivent Choice, you can support the causes you care about to change lives by recommending where some of Thrivent's charitable outreach funds go. Since the program's inception in 2010, eligible Thrivent members have used this program to direct more than $520 million to churches and nonprofit organizations nationwide.

The program has been a great blessing for Lutheran Hour Ministries, bringing in nearly $1.6 million to help share Christ's message of hope with a hurting world.

If you still have Choice Dollars available from 2022, the deadline to designate those funds is March 31, 2023. Please consider using those blessings to take part in God's mission to proclaim the Gospel of Jesus Christ worldwide through LHM. Thank you for sharing the hopeful Gospel message through Thrivent Choice!

Supporting LHM through Thrivent Choice is easy. Simply go to and search under "Lutheran Hour Ministries" or "LHM". Or call Thrivent at 1-800-847-4836. Eligibility in the program for Thrivent members is based on insurance premiums and contract values. You can find a complete list of eligibility requirements at the Thrivent Choice web page.

Please remember that you must go through the gift direction process every time you receive notification that Choice Dollars are available. Recurring direction of Choice Dollars to organizations is no longer offered by Thrivent.

Change Their World. Change Yours. This changes everything.

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