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Barna Workshops

Barna Partnership

Barna Partnership

Lutheran Hour Ministries (LHM) has partnered with Barna Group—an industry leader for research-based insights about faith and culture, leadership and vocation, and generational groups—on a critical three-year study of faith in America. This bold new collaboration will allow LHM to create resources and online courses that address the needs of both the churched and non-churched.


Year one (2018) focused on spiritual conversations in the digital age, year two (2019) delves into households of faith, and year three (2020) will explore the development of local communities of action. In addition to conducting and providing groundbreaking research, Barna Group will create a yearly monograph for Church leaders containing data, analysis, and relevant insights. LHM will create products and programs designed to take what is learned directly to congregations and individuals to apply the new insights in their outreach efforts. Over these three years, LHM and Barna hope to equip the Church to share the Gospel, deepen faith at home, and impact communities with the good news of Jesus Christ.

“This research allows LHM to provide timely and relevant resources that meet people where they are at. It enables us to gain a hearing for the Gospel in an inviting and contextual way—guiding those who seek toward faith.”

- Rev. Dr. Tony Cook, LHM’s executive director of United States Ministries

Evangelism has changed in the past 25 years. The ways Christians share, how often they engage in spiritual conversations and their goals for sharing faith are different. The attitudes and responses of those who hear the gospel have also evolved. Technology and rapid cultural shifts, including the impact of social media, have redefined the ways we communicate.

Spiritual Conversations in the Digital AgeThrough the partnership with Lutheran Hour Ministries, Barna has published the Spiritual Conversations in the Digital Age Monograph. This new report tracks what has changed so that church leaders can coach Christians to be effective in sharing the unchanging Good News.

LHM is has also produced additional resources based on this research, including The Reluctant Witness: Discovering the Delight of Spiritual Conversations, Spiritual Conversation Curve Cards, How to Talk About Your Faith: An Introduction to the Spiritual Conversation Curve, and new LHM Learn Courses based on this research.

Learn more about these offerings here >>

Barna studies have revealed much about the state of religion in the United States and how faith is perceived and discussed in public. But what about how faith is being nurtured in private—with the spouses, children, parents, roommates and even frequent visitors who spend time under our roofs?

Households of FaithHow Christians order their days and connect with relatives and housemates is a critical aspect of spiritual growth. Households of Faith, the second in a series of studies produced in partnership with Lutheran Hour Ministries, presents a vivid portrait of the domestic lives of U.S. practicing Christians. In addition to all-new research and data visualizations, Households of Faith provides vital principles to strengthen followers of Christ, their homes and, ultimately, the family of God.

Learn more about these offerings here >>

2020 will explore the development of local communities of action. More information to be announced soon!

Spiritual Conversations

Evangelism has changed in the past 25 years. The ways Christians share, how often they engage in spiritual conversations and their goals for sharing faith are different. The attitudes and responses of those who hear the gospel have also evolved. Technology and rapid cultural shifts, including the impact of social media, have redefined the ways we communicate.

Spiritual Conversations in the Digital AgeThrough the partnership with Lutheran Hour Ministries, Barna has published the Spiritual Conversations in the Digital Age Monograph. This new report tracks what has changed so that church leaders can coach Christians to be effective in sharing the unchanging Good News.

LHM is has also produced additional resources based on this research, including The Reluctant Witness: Discovering the Delight of Spiritual Conversations, Spiritual Conversation Curve Cards, How to Talk About Your Faith: An Introduction to the Spiritual Conversation Curve, and new LHM Learn Courses based on this research.

Learn more about these offerings here >>

Households of Faith

Barna studies have revealed much about the state of religion in the United States and how faith is perceived and discussed in public. But what about how faith is being nurtured in private—with the spouses, children, parents, roommates and even frequent visitors who spend time under our roofs?

Households of FaithHow Christians order their days and connect with relatives and housemates is a critical aspect of spiritual growth. Households of Faith, the second in a series of studies produced in partnership with Lutheran Hour Ministries, presents a vivid portrait of the domestic lives of U.S. practicing Christians. In addition to all-new research and data visualizations, Households of Faith provides vital principles to strengthen followers of Christ, their homes and, ultimately, the family of God.

Learn more about these offerings here >>

Communities of Action

2020 will explore the development of local communities of action. More information to be announced soon!

Change Their World. Change Yours. This changes everything.

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