Urban Ministries

Here you will find resources designed to help you minister the Good News of the Gospel to non-believers of diverse ethnic and cultural backgrounds.

What does the term "urban" mean? The term "urban" was first used by marketers in the 1970s to describe African Americans and Latinos between the ages of 18 and 34 who live in the inner city and who tend to have developed current styles in attitude, fashion, and music.

Today, the urban audience is multicultural; 90% of U. S. minorities live in large metropolitan areas. Go to a major city and you'll find an array of ethnic restaurants, grocery stores, television and movies featuring minorities, newspapers and magazines. Marketers work to tap into the buying power of the urban audience; we strive to develop ministry resources that speak the same language and see the world through the same "cultural lenses."

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