Best-Selling Author Shares Ideas on Reaching Millennials at LHM Outreach Conference
Detroit, MI, Jul. 27, 2014 Every time a new generation enters the work force, companies face a simple decision: adapt and win or ignore and lose. What motivates these new generations is different from what motivated the previous ones.
Jon Acuff, a New York Times best-selling author, shares this message frequently with companies and individuals through his four books, speaking engagement, blogs, and social media posts (he's become a social media expert with blogs that have been read by 4 million people and more than 215,000 Twitter followers). He presented how these insights also apply to all of us as we share the Gospel with millennials (The Pew Research Center defines millennials as individuals born between 1981 and 1996) when he spoke during Saturday morning's opening general session at the LHM Outreach Conference.
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